- Good promotion makes a poor product fail faster.
- Don't research what you don't want to know.
A brand is much more than simply our name, wordmark, or school colors. It is, in essence, a person’s preconception of a product, service, or organization. These days, with information available, literally in the palm of students’ hands, the competition among universities is at an all-time high. And within our own campus, we provide each unit an opportunity to express its own distinct voice, while still maintaining consistency within the overarching Iowa State University brand. Understanding the diverse, and unique differences and preferences of every student are what drives us to make relevant, and meaningful connections in all mediums.
Get the most out of your promotional efforts by partnering with our office to develop effective marketing and branding solutions. Our marketing services are offered to any unit on campus.
Develop an effective marketing plan based on goals and objectives to improve results.
To better understand your target audience, gather valuable data and insights about their specific thoughts and needs.
Achieve the best marketing results from your target audiences through well-coordinated use of different promotional methods that reinforce each other.
Align your specific strengths and points of differentiation to create separation from competitors in the minds of your prospects.
Develop a consistent and cohesive look, feel, and language across the broad range of creative marketing materials leveraging the university’s brand power.
Reach your audience on the web using social media, Internet advertising, and other digital marketing tactics.
Communicate your points of
differentiation from your peers and competitors by developing key messages that resonate with your target audiences.
Leave a lasting impression with your audience that’s on point and on brand by creating engaging and informative brochures, publications, posters, invitations, and other print materials.
Stand out from the crowd with branded tradeshow graphics, exhibits, signage, large-format graphics, and interior displays that communicate your strengths and, most important, achieve results.
Create an engaging online experience
that works seamlessly across devices and allows your audience to interact with you anytime and anywhere.
Tell compelling stories through unique, engaging photography and interactive video marketing that enrich your message.
Communicate your message clearly and effectively through strategic print, outdoor, and online advertisements that get noticed.
Unify your communications by identifying and developing noteworthy stories of achievement, distinction, and discovery to further the university’s brand.
Remain top of mind with your target demographic by developing branded promotional merchandise.
Need something else? We can probably help. Just reach out to us with your challenge or project and we’ll partner with you to come up with the right solution.