The campaign utilized TV, print, digital ads, billboards, and campus banners to raise awareness and promote Iowa State as a university on the leading edge of innovation.
How successful has this campaign been so far?
Innovate at Iowa State has been received extremely well and has been featured as the key message during Iowa State Day at the Capitol.
How else is this campaign being used to attract prospective students?
Other units are excited to use key messaging in promoting events and success stories. And as external awareness efforts switch to a new phase, Innovate at Iowa State will expand to support Iowa State’s leadership to the business and research community on a national scale.