Case Studies

Innovate at Iowa State Campaign

Promoting Our Innovation Across the Nation

Innovate at Iowa State was developed to promote excellence in teaching, innovation, and entrepreneurship. The campaign featured a dynamic visual identity system, website, and serves as the digital hub for innovation information and opportunities.

The first phase was launched in early 2020 utilizing TV, print, digital ads, billboards, and campus banners to raise awareness and promote Iowa State as a university on the leading edge of innovation.

How successful has this campaign been so far?

Innovate at Iowa State is still in the early stages of rollout and has been received extremely well. It was the key message during Iowa State Day at the Capitol in 2020.

How else is this campaign being used to attract prospective students?

Other units are excited to use key messaging in promoting events and success stories. And as external awareness efforts switch to a new phase, Innovate at Iowa State will expand to support Iowa State’s leadership to the business and research community on a national scale.