They rebranded their website, food trucks, and marketing materials, and dining locations with catchy, humorous messaging conveying the benefits of ISU Dining’s superior cuisine helping elevate the value of the eateries.
What was ISU Dining hoping to achieve with this environmental marketing task?
They sought to overcome the perception that university food was a bland, cafeteria-style offering and aimed to promote their made-from-scratch food offerings.
What other obstacles did they have to overcome?
Many students didn’t know where to use meal plans, and the dining hall, café, and C-store each had separate names and identities. To eliminate the confusion, ISU Dining rebranded, creating one cohesive overarching brand.